Our Story

About us

We are here to bring luxury fashion resale to NZ.


Driven by a desire to extend the life cycle of fashion, we source garments by renowned designers from both international markets and local consignment all of which are quality vetted & styled, allowing our discerning customer the confidence to add NOT NEW pieces into their designer wardrobes.

We enjoy & celebrate fashion. Shop with us & sell with us.

Be proud of playing your part in the #NOTNEW slow, circular fashion movement.



The story so far

It started with a wolf...and a windy trip down a rabbit hole...

At the beginning of 2020, a chance encounter & subsequently, a missed opportunity, sparked, at first a mission and then a problem and then an idea...a beauty of a vintage jumper, printed with the face of a fabulous & fierce Wolf, was sold before the BUY NOW NOW NOW! button was executed.

This piece was a one off, secondhand, #notnew, and sparked a deep diving mission throughout all corners of the internet to try and find another...alas this was not to be...however, this frustration was not specific to the wolf, it was greater than this...how do we purchase pieces that make us feel independent, unique, stylish, beautiful and at the same time, don't make us feel guilty for buying mass produced clothing?


The idea...it's NOT NEW. IT'S ME.

NOTNEW.NZ is a collection of beautiful designer clothes that are thoughtfully curated and luxuriously presented. It celebrates the joy of fashion, of self-expression and of knowing that either by buying or selling #notnew, this action will contribute to a more circular fashion economy.

Thank you for helping us to bring luxury slow fashion to Aotearoa, New Zealand.


Imitation may be the sincerest form of flattery, but our customers aren't interested in faking it, and neither are we. Respecting the creative output and quality craftmanship of leading fashion designers through resale of authentic quality garments is at our core.


Like you, we care about our environment and our future.

Fashion can be kind -as well as cool. You can enjoy wearing
beautiful clothes, without contributing to fast fashion & global waste.

The fashion industry is the second largest polluter (after oil) in the world. It is estimated currently that only 15% of clothing is recycled or donated & that the average lifespan of a garment is only three years.

Unsustainability has solutions.

Our belief is that the most sustainable garment is the one that already exists & it's our mission to bring NOT NEW clothes, accessories, jewellery & footwear into designer wardrobes.

Be part of the solution and join our cycle of fashion. Consignment is a wonderful way to extend the life cycle of your luxury garments, pass on the joy of quality pieces and contribute to a more sustainable fashion model.
It's profitable & fun too! Celebrate being part of a more sustainable future.

We would love to hear from you, so please do get in touch if you would like to find out more.

“Everything has been said before, but since nobody listens we have to keep going back and beginning again."

Andre Gide